Know who you're talking to before the first message.
Every new lead and target account is enriched from multiple data sources, checked, scored against your ideal customer profile, and written back to your CRM with a short research brief.
Operations DirectorMid-size logistics company · Singapore
- Work email
- Verified
- Source 2 of 3
- Direct line
- Found
- Source 3 of 3
- Company size
- 200–500
- Company data
- Signal
- Hiring 3 ops roles
- Job posts
- ICP fit
- High
- Your rules
Why enrich leads with a workflow?
Bad data wastes good outreach. Enrichment makes every message and call start from facts.
More complete records
Several data sources are tried in turn, so gaps left by one provider can be filled by the next.
Priorities, not just data
Leads are scored against your ICP so the team knows who to contact first.
How it runs
Agree the fields
Decide what the team needs to know about every lead.
Connect the sources
Data providers chosen for your markets and budget.
Score and brief
ICP rules and research briefs applied to every record.
Sync and monitor
Results written to your CRM and checked for quality.
What it handles, end to end.
Each capability is scoped with you, tested on realistic scenarios, and switched on only when it is ready.
Waterfall enrichment
Several sources, one record
Query data providers in sequence for emails, phone numbers, and company data, keeping the best-verified result.
Verification
Checked before use
Validate emails and flag risky records before they enter a sequence or a call list.
Buying signals
Timing matters
Track hiring, funding, leadership changes, and website activity as signals that move a lead up the list.
ICP scoring
Your rules, applied consistently
Score each lead on fit and intent using criteria your sales team agrees, and explain the score in plain language.
Research briefs
Context in one paragraph
A short brief per account: what they do, recent news, and a suggested angle for the first message.
CRM write-back
No copy and paste
Enriched fields, scores, and briefs write back to HubSpot, Salesforce, Pipedrive, or GoHighLevel automatically.
Where teams put it to work.
The same product, combined with others, inside a complete workflow.
Guides before you scope it.
Short, practical reading for teams deciding what to automate first.
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Questions before you start.
Practical answers for teams deciding whether this fits the way they work.
Which data providers do you use?
We choose providers to fit your markets and budget, often combining two or three for better coverage. Provider choice and cost are agreed with you before setup.
How do you approach the PDPA?
We use reputable B2B data sources, limit fields to what the workflow needs, and document the purpose and retention of each field during scoping. Your team confirms the final position.
Can it enrich inbound leads as they arrive?
Yes. A new form fill can be enriched and scored as it arrives, so the first follow-up already has context.
Scope your Lead Research & Enrichment around the way you work.
Bring one call type or one lead source. We map the workflow, the human handoff, and the smallest useful pilot before any build commitment.
What the audit leaves you with
- A map of your calls and lead follow-up
- The first workflow worth automating
- Handoff, consent, and data rules
- A scoped pilot, in writing